Creative Direction + Design + Photography
I served as Corinth Square Shopping Center’s lead (freelance) designer for over a year. One of my favorite projects was designing the direct mail that went out multiple times a year. I visited the tenants, photographed their products and put together a visually appealing spring mailer. There were multiple submitted coupons, and some that I created myself.
The great part about this specific mailer was that Corinth had just gone through a rebrand. They once had no brand guidelines, a color palette, fonts etc., and now they’re the clean, vibrant brand they wanted to be.