Creative Direction + Design
Recently, our forage team started a YouTube channel that is separate from the original Vermeer channel. With our product speaking to a different audience, and having a different tone entirely, we felt it made sense to branch off.
That said, I created the profile/cover photos, and work closely with our digital team and a/v teammate to create compelling thumbnails. I’ve experimented with many aspects of each: CTA placement/color, adding a human aspect, using COBs etc. as we’ve started trying to understand what attracts our audience. We review performance data monthly and adjust accordingly. It’s an ongoing project, but a great challenge as we learn.
See a handful of my thumbnails below and check out our page!
