MOOD BOARD
A small snippet of my mood board for this project.
I gathered color combos, and type treatments that I thought would pair nicely with my vision.
I was really drawn to decorative ornaments and fonts — it matched PV’s vision perfectly.
TYPOGRAPHY / COLOR
After combing through sketches, I chose which line styles I wanted to recreate, to match the font selection.
I went straight to Illustrator to start laying everything out.
AD DESIGN
We wanted each page to be picture and/or graphic heavy,
and flow nicely throughout. Tenants had the option to send in their own ad, or use my services.
Of these three, I created the Village Music and Better Cheddar ads.
FINAL PRODUCT
Here it is — the final product! A beautiful hand held piece, that can serve as a holiday
coffee table book. PV was very pleased with the outcome,
and it was mailed to thousands of homes in the area.
