Creative Direction + Design
Anthology, an ed tech company, asked me to create a quick turn sponsorship digital ad for them. This ad was shown by the front desk of an event, and its intention was to drive viewers to their free trial. The first step was choosing photography. To match their clean brand aesthetic, the below photos were chosen to experiment with.
The ad was 1920x1080, and needed to include their partnership logo, a header, sub call outs, a QR CTA and their website. The below ads showcase my attempt at playing around with their primary blue, while also bringing in a splash of their green. Copy remained the main character throughout, and I utilized negative space for logo/CTA where possible.
The below ad was the final creative. The message/CTA are clear, and there’s plenty of breathing room for the reader to digest.
