Creative Direction + Design
I was the head designer for our 50 Free Gallon campaign that took place in fall 2022. The ask was for email graphics and digital ads.
Sticking to Ferrellgas’s brand guidelines, yet throwing in some fun nuggets, I concepted the below graphics to start.
Following further brainstorms with the marketing team, the below (email) showcases my final product. The repeated “Free” was intended to catch the attention of the viewer, and the 50 Free sticker was a playful additional touch.
Supporting digital ad designs below.
