Creative Direction + Copywriting + Design

The Mow More, Save More campaign was born due to low mower market share, and an overall slower year in forage. The goal was to come up with a way push mowers through our dealerships in a short amount of time. Working closely with our sales / marketing teams, I lead creative direction, which was translated through print/digital ads, social media, landing pages, dealer signage and product literature. It was a large lift in such a short amount of time, but it paid off as you’ll see below. We moved many mowers and bumped up in market share from March 1 - June 30, 2025. This was one of the more rewarding campaigns I have worked on because it proved our understanding of the Vermeer customer, what speaks to them and bridging a gap in the market.

Print ads

Supporting mower literature that dives into each product, specs and capabilities.

Dealer social posts

Below is a mailer that was sent to customers who utilized the mower campaign and purchased. This was intended to help nurture current and new relationships and help expand their fleet.