Creative Direction + Design

In my time freelancing for Nerd Herd, I was tasked with updating their logo. Nerd Herd is an HVAC marketing agency, and wanted a mark that was bolder and brighter, and helped them stand out amongst competitors. Their original logo is below.

I played around with bolder fonts, straight lines / curves, and ways to incorporate N & H in a unique way. I wanted to simplify their name, yet hold the same punch. Below are a few concepts I presented to the group.

After them choosing bits and pieces of the above marks that they liked, the below was our final result. The N & H are merged together, while still holding their shapes. The bold colors chosen represent energy, confidence and wisdom. All notable qualities of Nerd Herd.